> ## Documentation Index
> Fetch the complete documentation index at: https://docs.prozly.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand knowledge

> Upload facts about your company and expertise so drafts contain your specifics, not generic filler.

Generic AI content is easy to spot: it sounds right and says nothing. **Knowledge** is Prozly's antidote — a private library of facts about your company, offers, and expertise that the AI quietly draws from while writing.

Find it in **Settings → Knowledge**.

## How it works

1. You add documents or text snippets — service descriptions, case studies, FAQs, positioning docs, product specs.
2. Prozly indexes them semantically (the technique is called retrieval-augmented generation).
3. When a draft is generated, the most relevant pieces of your knowledge are pulled in as context — so the post mentions *your* actual services, numbers, and stories.

Nothing from your knowledge base is shared anywhere; it only feeds your own workspace's generation.

## What to upload

**Great material:**

* What you sell / what you do, in plain words
* Case studies and client results (with numbers if you have them)
* Frequently asked questions and your answers
* Positioning: who you serve, what makes you different
* Founder story, milestones, certifications

**Skip:**

* Long marketing brochures (extract the facts instead)
* Anything confidential you wouldn't want paraphrased in a public post

<Tip>
  Short and factual beats long and polished. The AI extracts facts — it doesn't care about your formatting.
</Tip>

## Keep it alive

Knowledge goes stale quietly. Make it a habit: whenever something happens — a launch, a milestone, a new offer, a pricing change — drop one paragraph into Knowledge. Future drafts pick it up automatically.