> ## Documentation Index
> Fetch the complete documentation index at: https://docs.prozly.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead magnets

> Turn a post or article into a branded downloadable guide, and capture email addresses on your blog.

A **lead magnet** is a branded PDF — a checklist, one-pager or mini-guide — that readers get in exchange for their email address. Prozly writes it from content you already have and produces the finished, designed file. Available on **Professional** and **Business**.

## Creating one from a content pack

Open a pack and click **Lead magnet** in the editor. Choose a format:

* **Checklist / one-pager** — 1–2 pages, 2 credits.
* **Mini-guide** — 5–8 pages with a cover, one section per page and a closing takeaways-and-CTA page, 5 credits.

Prozly derives the content from the draft and your brand goals, applies your logo and accent color, and stores the PDF with your other assets. A download link is valid for seven days at a time; you can regenerate it whenever you need.

## Creating one with a blog article

When you write an article — in the **Blog** section or from a pack — tick **Also create a lead magnet (+2 credits)**. Prozly writes the article, then produces a companion guide from it and inserts an **email form** before the article's conclusion.

Readers enter their address, receive a download link, and appear in **Blog → Leads** together with the article they came from. The form includes basic protection against bots. Readers who are 40% through the article also see the offer as a small slide-in card (the *reader prompt* in Blog → Settings), so the download is visible before they reach the end.

<Tip>
  You can place any saved lead magnet inside any article: open the asset, click **Copy blog embed**, and paste the marker on its own line in the article text.
</Tip>

## Where leads go

**Blog → Leads** lists the most recent addresses with a total count. Prozly stores them for you; it never contacts your leads itself. Export or follow up from your own tools.

## Costs at a glance

| Action                                  | Credits |
| --------------------------------------- | ------- |
| Checklist / one-pager                   | 2       |
| Mini-guide                              | 5       |
| Lead magnet created with a blog article | 2       |