Your blog

Prozly gives every workspace on Professional or Agency a hosted blog at yourcompany.prozly.site (or your own domain). Articles are full-length SEO pages (not social posts) and they live alongside your LinkedIn content so one idea can become both.

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Enabling the blog

Go to Blog in the sidebar. Choose a title (your company name by default) and an address: the part before .prozly.site. The address can’t be changed later because every published URL depends on it, so pick it with care.

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Writing an article

The Write tab is the direct path: describe the topic in a sentence or two and choose a mode.

• Quick (3 credits): a complete 900–1,300-word article in one pass, written from your material only, with no web research.
• Thorough (6 credits): a multi-step writer that researches the web (up to 5 searches), plans an outline, drafts sections in parallel, and runs an editor pass. Optionally adds up to two branded inline images (2 credits each).

Whichever you pick, the button shows the exact total before anything is charged. Both modes write in your workspace’s content language, use your brand voice and knowledge base, and produce a structured article: a Key takeaways box after the intro, a body with headings, and a FAQ at the end. Tick Also create a lead magnet to get a matching downloadable guide with an email form embedded in the article, see lead magnets. Review the draft in Edit or Preview, adjust the detected topic, then Publish. Your article is live within a few seconds; the address appears under the button. From a content pack you have two buttons: Publish to blog now puts the article live immediately, while Schedule publishes it at a chosen time, optionally with a LinkedIn teaser five minutes later. The Blog destination is also available when you open Schedule from the LinkedIn tab of the same pack: pick Blog in the platform row, and the dialog offers the blog page and the LinkedIn post as two checkboxes. Either way the pack shows as posted afterwards.

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Sources and claim check

A Thorough article picks 3 to 8 reputable sources from its research: official bodies, statistics offices, universities and established publications. It skips social media, content farms, press-release wires, competitors’ sites and your own site. Sources are cited inline with numbered markers like [1], and the article ends with a Sources section (Quellen in German articles) listing each source’s title, publisher, date and link. Any number in the article comes from a cited source or your own material; otherwise the article makes the point without a number. After writing, every factual claim is checked and marked supported by a source, from your material, or unsupported. Unsupported claims are softened or removed automatically. The editor shows a line such as “Claims checked: 12 supported, 1 softened”. Click it to see the list. A claim it could not fix shows as Check. Edits you make after the check are not re-checked. Quick articles skip this research step: facts come only from the material you started from, and if that source has a link, it is listed under Sources. You can edit or delete sources directly in the article text: the Sources list and the numbered markers are plain text in the editor, and the published page shows whatever is there. On the public page, markers become small superscript links to the list, source links are marked nofollow, and search engines receive the sources as structured data.

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Posts, views and leads

• Posts lists every article with its view count. A reader counts once per article per day; search-engine crawlers, link previews and your own visits from Prozly (preview, View live) are not counted. Use the eye icon to unpublish (the page disappears within minutes) or republish, and the trash icon to delete.
• Each post shows its topic and tags, click them to edit. Posts without a topic can be tagged in one go with Auto-tag (1 credit for the whole batch).
• Leads collects the email addresses captured by lead-magnet forms in your articles, with the article they came from.

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Design

Under Settings you control how the whole site looks:

• Template: Editorial (clean list with cover thumbnails), Magazine (centered masthead, featured article, serif headlines) or Minimal (quiet text archive). The template shapes the header, the homepage and the article pages.
• Layout: a single reading column, or a sidebar with an About card, topics, latest and most-read posts.
• Accent color: links, highlights and the brand line at the top of every page. Your logo from brand settings appears in the header automatically.
• Icon: the small square image shown in browser tabs and next to your blog in Google results. Upload a square PNG or JPEG (we crop and resize it to 192 px). Without an upload, your blog shows its initial on the accent color. Google picks up a new icon on its next visit to your blog’s homepage, which can take a few weeks.
• Article page (toggle the AI-assisted transparency line (recommended) it names your company as publisher), set the call-to-action box shown at the end of every article, and switch the reader prompt on or off: a small card that slides in once a reader is 40% through an article (once per visit, dismissible). It offers the article’s lead magnet when there is one, otherwise your call-to-action.

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Editing an article

The Shorter, Longer and Punchier buttons know they are working on an article: they keep your title and section headings and rewrite the prose, rather than collapsing the piece into a social post. The sidebar shows Article stats (readability, writing flow, word count and reading time); the LinkedIn quality score does not apply to articles, so it is not shown. Suggested assets at the bottom is for the article’s cover image.

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Add your own images

Open the article (a pack’s Blog tab, or Blog → Write) and click Insert image. Pick a PNG, JPEG or WebP up to 5 MB, type a short description (the alt text search engines and screen readers use) and confirm. The image lands where your cursor was, on its own line. You can also drag a file onto the text or paste one from the clipboard. The cover slot sits at the top of the editor. The cover is the image that represents the article: it appears on your blog’s overview page, at the top of the article and in link previews on LinkedIn. With no cover yet, click Add a cover image (or drop a file on the slot) to upload one. With a cover in place, the slot shows it as a thumbnail with Change cover and Remove cover. If the article already contains images, they appear under the slot as small thumbnails: click one to make it the cover without uploading anything. To swap an image in the text, switch to the preview and click Replace image on it. The description is kept. Images are resized to 1600 px wide and stored on your blog with location data and other metadata removed. Removing an image from the text does not delete the file. Uploads do not use AI credits.

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Deleting images

Go to Blog → Settings → Images. Every image you uploaded and every image the Thorough agent generated is listed with its size, date and the articles that use it. Filter by Uploaded, AI-generated or Unused. An image can be deleted once no article or draft uses it: remove it from the article first (the list names the article, and links to a pack’s draft), then click Delete and confirm. Deleting is final.

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Topics

Every article belongs to one topic (for example Microsoft Copilot) and carries a few tags. Prozly assigns these when it writes the article and reuses your existing topics so they grow into clusters. Each topic gets its own page (/topic/microsoft-copilot), topics appear as chips on your homepage, and every article links to the others in its cluster under More on …. This is how search engines learn what your company is an authority on, see getting found on Google.

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Good to know

• Publishing is limited to 3 articles per day per blog.
• Articles are checked against content-safety rules before they go live.
• Links inside articles to your own website are followed by search engines; links to other domains are not.
• Your blog is served without any tracking scripts or cookies.