Publishing & scheduling

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Connecting accounts

Go to Channels → Accounts to link your publishing destinations:

• LinkedIn: personal profile and/or company page, via OAuth.
• Instagram and TikTok: shown as coming soon. There is nothing to connect yet.

Prozly stores only encrypted OAuth tokens (never your passwords) and you can revoke access at any time, either in Prozly or in the platform’s own security settings. The Channels page also holds the Chrome extension and the messaging channels your workspace connects, each on its own tab.

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Publishing a pack

From an approved content pack you can:

• Publish now: the post goes out immediately to the selected account.
• Schedule, pick a date and time in the Scheduler.
• Copy pack: export the text and assets to paste anywhere, for platforms without a direct connection.
• Blog: publish the pack’s article to your hosted blog, now or scheduled, optionally with a LinkedIn teaser posted five minutes later.

If the post carries an AI-generated image or carousel, the editor can add a short AI disclosure line to the post text.

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The scheduler

Go to Scheduler for a calendar of everything that is queued or already out, on every destination: LinkedIn posts, blog articles (scheduled or published with Publish now) and, where enabled, Instagram. Each destination has its own colour (see the legend under the calendar); published items are faded, failed items are red. Three views, switched at the top right and remembered on your device:

• Month: the whole month on one screen, up to two posts per day and a “+N” link for the rest.
• Week: seven columns with every post of the week.
• Agenda: the next four weeks as a list.

Click a day to see everything scheduled for it in a side panel (a sheet on your phone); click a post to see its text, where and when it goes out, and to move, cancel or, if it failed, retry it. Use the All / LinkedIn / Blog filter to show one destination, and the account dropdown to show one connected account when you have several. Unscheduled drafts sit in a tray under the calendar: every draft that is written but has no date yet. Drag one onto a day to schedule it; the dialog opens with that date and your first preset time filled in, and you pick the destination (copy reminder, LinkedIn, blog). Prefer the keyboard? Press Schedule on the draft instead. You can also drag a scheduled post to another day to move it; every move, scheduling or cancellation shows an Undo for a few seconds. Set up schedule presets (for example “Tue/Thu 9:00”) under Settings → Schedule Presets so the dialog suggests your usual times. Don’t want to fill the calendar one draft at a time? Plan my next 2 weeks in the toolbar proposes a full two-week plan from your content strategy; see Plan my next 2 weeks.

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When publishing fails

Social platforms occasionally reject posts (expired tokens, rate limits, platform outages). Failed posts stay in the scheduler with an error state: reconnect the account or retry, nothing is lost.

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Analytics

Go to Analytics to see how your publishing is going. The top row shows posts published in the last 30 days and this week, each compared with the period before, plus what is scheduled and which channels you posted to. Weekly activity shows posts per week for the last 8 weeks. Posts by channel shows the split of your published posts over the last 90 days, with the count and share for each channel. On Professional and above, click Sync engagement to pull likes, comments and shares from LinkedIn. You then get engagement totals with 30-day comparisons, an Engagement mix chart (likes, comments and shares as a share of all reactions), a Post performance table you can sort by any column (with links to the pack and to the post on LinkedIn), Best time to post in your local time once you have 5 synced posts, Topic Clusters once at least 5 published posts have been analysed, and, if you have a blog, article views and the leads captured by gated downloads. On the blog card, Open blog opens your public blog site in a new tab and Manage takes you to the Blog page in the app.

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Team tab

On Professional and above, the Team tab shows the last 30 days for the whole workspace: posts published (compared with the 30 days before), how many members published, and the engagement totals. Weekly activity stacks each week’s posts by the member who scheduled them, the Leaderboard ranks members by posts, and three charts show the engagement mix, posts by destination (LinkedIn company page, personal profile, blog) and posts by member. The Members table lists posts, share, scheduled posts and the last post per member. Likes, comments and shares are shown for the workspace, not per member: LinkedIn reports them per post, not per author. Posts scheduled before Prozly started recording who scheduled them appear as “Unattributed”. On an Enterprise plan, owners and admins also see the employee advocacy numbers here (shares sent, advocates, participation, advocate posts). With only one member in the workspace, the tab invites you to add teammates instead of showing per-member charts.

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If a scheduled post fails

If a platform rejects a post, the scheduler shows it as Failed with the platform’s message, and the workspace owners get a notification. The most common cause is a LinkedIn connection that was revoked, for example after you reconnected the same account elsewhere. Go to Channels, reconnect the account marked as needing reconnection, then open the post in the scheduler and reschedule it: rescheduling retries it.

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Links in LinkedIn posts

When a post links to an article, for example the LinkedIn teaser Prozly writes for a blog article, the link is attached as a preview card with the article’s title, summary and image rather than pasted as a bare URL. If the post also has an image or a carousel, that attachment is used instead, because LinkedIn allows one attachment per post.