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Every draft, comment, and caption Prozly generates is shaped by your brand voice. The better you define it, the less editing you’ll do.

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Setting up your voice

Go to Settings → Brand & Voice and fill in:
  • Tone & style: how you sound. Be specific: “direct and pragmatic, short sentences, no corporate buzzwords” beats “professional”.
  • Audience, who you’re writing for. The AI adjusts vocabulary and depth accordingly.
  • Expertise: the topics you want to be known for. This sharpens angles and keeps content on-positioning.
  • Do’s and don’ts: hard rules the AI must follow. Examples: “never use emojis”, “always write in first person”, “end posts with a question”.

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Knowledge (RAG)

Under Settings → Knowledge you can upload documents: positioning papers, service descriptions, past posts that performed well, FAQs. Prozly indexes them and pulls relevant passages into the AI’s context whenever it generates content for you. This is the difference between generic AI output and content that reflects your actual offering, terminology, and opinions.
Start with 3–5 documents that best describe what you do and how you talk about it. You can always add more: the index updates automatically.

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Personal voice: writing samples

If you post as yourself rather than a company, Prozly can learn your personal tone from samples of your own writing. The Chrome extension is one way to collect them, but it’s optional: many corporate browsers block extensions, so three extension-free options work on every plan, free to use.
  • Paste posts: paste 3 to 5 posts you’re proud of (up to 10, 3,000 characters each). Use separate fields, or paste several in one field with a line of --- between them. Duplicates are removed automatically.
  • Upload LinkedIn export: upload the ZIP LinkedIn emails you, or just the Shares.csv file inside it. See importing your LinkedIn export for how to request it.
  • Answer 5 quick questions: for people who haven’t posted much yet. Answer at least two, things like how you’d explain your work to a client or words you’d never use.
You’ll see these options during onboarding, on the LinkedIn step, and any time after in Settings → Brand & Voice, under Your writing samples. That card lists how many samples came from each source (the extension, pasted, your LinkedIn export, your interview answers) and lets you remove any of them. Importing again through the extension only replaces the extension’s posts; pasted and exported samples stay. Samples are used as examples of your voice in suggested notes, hooks and post drafts. If your workspace is a personal brand, the card also has an Analyse my voice button that runs the AI brand assessment on them (2 free runs a month, then credits apply).

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What Prozly knows about you

Go to Settings → Brand & Voice. The top card shows exactly what the AI uses every time it writes for you:
  • Company (or You, for personal brands): name, industry, audience, offer, and what sets you apart.
  • Your voice: see below.
  • Topics: your content pillars and themes.
  • Knowledge: how many entries you have, by category.
  • People: how many people can appear in “With you” images.
Each item has an edit button or a link to where it’s edited. Anything you haven’t filled in yet says “Not set yet”, with a one-click fix. The dashboard’s ask box also links here (“What Prozly knows”).

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Your voice

Your voice is measured from your writing samples: pasted posts, your LinkedIn export, the 5 quick questions, or the extension. It covers tone, sentence length, typical openings, words you use, and words you avoid, plus your emoji and hashtag habits. Measuring is free and updates automatically whenever you add or remove samples. Tone is the one trait that needs AI: it only appears after you click Refresh with AI. Click Correct on any value to change it yourself. Corrected values are marked “Corrected by you”, stay in place when you add more samples or refresh, and every new post follows them: words you avoid, for example, never show up in a draft. Refresh with AI re-reads your samples and counts as a brand assessment run: you get 2 free runs a month, shared with the brand assessment, then it costs 2 credits per run.

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Multiple brands

Each workspace has its own brand voice and knowledge base. If you manage several brands (e.g. your personal profile and your company page, or agency clients), keep them in separate workspaces so their voices never blend. See agency and client workspaces.

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Iterating

Brand voice is not set-and-forget. When a draft misses your tone:
  1. Fix the draft in the editor.
  2. Ask yourself what rule would have prevented this, then add it to your do’s and don’ts.
A handful of precise rules usually gets drafts to 90% publish-ready.