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A lead magnet is a branded PDF (a checklist, one-pager or mini-guide) that readers get in exchange for their email address. Prozly writes it from content you already have and produces the finished, designed file. Available on Professional and Agency.

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Creating one from a content pack

Open a pack and click Lead magnet in the editor. Choose a format:
  • Checklist / one-pager: 1–2 pages, 2 credits.
  • Mini-guide: 5–8 pages with a cover, one section per page and a closing takeaways-and-CTA page, 5 credits.
Under the formats you can add Instructions for the lead magnet (optional, up to 500 characters), for example “focus on the onboarding phase”, “write for agency owners” or “max. 6 items”. Prozly uses them to steer the topic, audience, structure and tone. They do not change the format or the price. Prozly derives the content from the draft and your brand goals, applies your logo and accent color, and stores the PDF with your other assets. A download link is valid for seven days at a time; you can regenerate it whenever you need. If the pack has a blog article, the email form is added to the article automatically, before its conclusion. When the lead magnet is made from the LinkedIn post, this only happens if the article has no download form yet. Publish (or re-publish) the article to show the form on your blog.

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Creating one with a blog article

When you write an article (in Blog → Write, from a pack’s Blog transform, or from the brand feed with the blog as destination) tick Also create a lead magnet and choose the format: Checklist / one-pager or Mini-guide, each with its credit price shown. The total on the confirm button includes your choice. Prozly writes the article, then produces the companion PDF from it and inserts an email form before the article’s conclusion. Readers enter their address, receive a download link, and appear in Blog → Leads together with the article they came from. The form includes basic protection against bots. Readers who are 40% through the article also see the offer as a small slide-in card (the reader prompt in Blog → Settings), so the download is visible before they reach the end.

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Adding the form to an article yourself

In a pack with a blog article, the Lead magnets card shows Insert into article next to each lead magnet. Click it and Prozly places the download form before the article’s conclusion and saves the article. An article holds one form: inserting another lead magnet replaces the current one. When a lead magnet is already in the article, you see In article instead. Then publish or re-publish the article. The form appears on your blog right away.
Prefer to place it by hand? Click Copy blog embed, paste the code into the article (ideally on its own line), click Save, then publish. Publish to blog also saves your latest changes first.

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Your lead magnet library

Every lead magnet you create is kept, whichever way you made it. Go to Image Studio → Gallery and open the Lead magnets tab: one card per PDF with its type (checklist or mini-guide), date, page count, the pack it came from, how many leads it has captured and whether it is live on your blog, in a blog draft, or not embedded yet. From a card you can:
  • Download the PDF (the link is renewed every time you open the gallery).
  • Open pack to get back to the post it belongs to.
  • Delete it. The file is removed for good. Leads you already captured stay in Blog → Leads. A lead magnet that is still embedded in a published article cannot be deleted: remove the download form from the article (or unpublish it) first.
Use the search box and the All / Checklists / Guides filter to find one quickly. The All lead magnets link on a pack’s Lead magnets card takes you straight there.

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Where leads go

Blog → Leads lists the most recent addresses with a total count. Prozly stores them for you; it never contacts your leads itself. Export or follow up from your own tools.

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Costs at a glance