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A content pack is what Prozly produces when you transform an input — a source article, a brain dump, a voice note, or a YouTube video. It bundles everything you need to publish: the draft, hook variations, and optional images.

Creating a pack

There are several ways in:
  • From your feed — open a source item and hit Transform.
  • Brain dump — write down raw thoughts; Prozly structures them into a post.
  • Voice note — record your idea; Prozly transcribes it and drafts a post from it.
  • Chrome extension — send any article to Prozly from your browser.

The inbox

Every pack lands in your Inbox for review. Nothing is ever published automatically. For each pack you can:
  • Edit the draft directly in the preview panel.
  • Generate hook variations — alternative opening lines to test different angles.
  • Generate images — AI images matched to the post (see Image Studio).
  • Approve — moves the pack to the scheduler, ready to publish.
  • Discard — removes it from the queue.

Platform-specific drafts

Drafts are generated per platform — a LinkedIn post is structured differently from an Instagram caption. Choose the target platform when transforming, or generate multiple formats from the same pack.

Automation rules

Under Settings → Automation you can define rules that streamline the flow — for example, automatically transforming high-relevance items from a specific watchlist so drafts are already waiting in your inbox each morning. Review always stays with you.
Transforms, variations, and image generations each consume AI credits.