Content packs & inbox

A content pack is what Prozly produces when you transform an input: a source article, a brain dump, a voice note, or a YouTube video. It bundles everything you need to publish: the draft, hook variations, and optional images.

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Creating a pack

There are several ways in:

• Ask box on the dashboard: type what you want to post about in What do you want to post about? and click Suggest. You get three ways to turn it into content, each with its parts and the credit cost. Pick one and Choose what to create opens with those parts switched on and your text as the notes. Nothing is created or charged until you click Create.
• From your feed, open a source item and hit Transform.
• Brain dump, write down raw thoughts; Prozly structures them into a post, or click Choose what to create to pick a carousel, an article, a lead magnet or an image instead of, or as well as, the post.
• Voice note, record your idea; Prozly transcribes it, and from the transcript you generate hooks and a post, or click Choose what to create.
• AI interview, answer a conversational AI interview yourself or send a link to someone else, then Choose what to create on the answers; see AI interviews.
• Upload a document, a PDF, audio file or pasted text; Prozly finds the topics in it, and you create a draft from one topic or click Choose what to create on a topic or on the whole document.
• Drop a link, in Create post or on the Intake page; the builder opens on the page.
• Chrome extension, send any article to Prozly from your browser.

Every way of starting content lands on the same Choose what to create builder, so the choice of formats is the same wherever you begin. When you only want the post, Just the post in the builder writes it at once.

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Choose what to create

Wherever you start content from an idea, Prozly suggests what to make of it, not just a post, and you choose. You find the same builder below each card in Weekly ideas on the dashboard, in the inbox when you open a source item or add one, on every card and AI idea on the Inspiration page, in Create post after a link, a brain dump, a voice note or an interview, on the Upload a document page, on the Intake page, and on a pack as Add to this pack. Choose what to create opens the builder. It lists the five parts, each with a switch:

• LinkedIn post: one ready-to-publish post. Available on every plan. With an article it links to the article; with a lead magnet it asks readers to comment for the download.
• Blog article: a full article on your blog, Quick or Thorough (with up to 2 images). Professional and up.
• Lead magnet PDF: a Checklist or a Guide, promised by the post or attached to the article. Optionally add instructions for it, for example who it is for or what it must include. It lands in your lead magnet library. Professional and up.
• Carousel: a slide deck written from your LinkedIn post (or from the article when there is no post). Pick a Look: Template renders it now in your branding, at one price per deck whatever the number of slides (you can swap the template in the Image Studio for free); With you puts an AI-painted portrait of a person from your People library under every slide, at the price of a template deck plus 2 credits for the portrait; AI Studio opens the Image Studio with your post, where the slides are written and rendered with the AI image model; the builder shows an estimate, and the slides are charged in the Image Studio when they are rendered. You pick the number of slides. Professional and up. Later, the pack’s Carousel tab has the full Image Studio panel to make more decks from the post (see Carousels on a pack), and anything you make in the Image Studio can be added to a pack with Attach to a pack.
• Image: one social visual for the post in your brand colours, made from the post (or from the article or your notes when there is no post). Pick a Look: AI image lets the AI image model paint it from the copy; With you paints a picture with a person from your People library in it, the text on one side and the person on the other, with the same person, photo and outfit choices as in the Image Studio. Both cost 3 credits. The image lands on the post’s Images section and in the Image Studio gallery. Professional and up.

The parts Prozly suggests for this idea are switched on already and marked Suggested, with a one-line reason at the top, for example “There is more here than one post can hold”. Switch anything on or off; any combination works. What is pre-ticked depends on where you start:

• A link suggests the post and a carousel of its points.
• A document suggests the article with the post that links to it.
• A brain dump, voice note or interview suggests the post; when your notes mention a date, a webinar, a launch or an event, an image comes along to announce it with (With you when you have a person in your People library, else AI image).
• An inbox item suggests the post with your take on it.
• Everything else suggests the post.

The reason sits under the builder’s title, for example “Your notes mention a date or an event, so we added an image to announce it with.” Nothing is forced: switch any part off. You can start without a LinkedIn post. The post is a switch like the other parts, on by default: switch it off and the carousel, the article or the lead magnet are written straight from your notes or the source text, and you pay only for the parts you keep. Only a weekly idea, which is an angle rather than text, brings the post along when you pick a carousel or a lead magnet on its own. A pack started without a post keeps its LinkedIn post tab: it shows Write the LinkedIn post, which writes it later from the pack’s source at the usual price. Next to each part you see its price, and at the bottom the total against your balance, for example “4 credits, you have 37”. Nothing runs until you click Create (N credits). The parts are then written in order with a progress list, and the pack opens when they are done (the Image Studio opens for an AI Studio carousel). If a part fails, what was already written stays: use Retry this part or Open pack anyway and finish from the pack. Each part costs what it costs on its own; the builder never adds a charge of its own. On Starter, parts that need Professional show a lock and an upgrade link; switch them off to continue with the post.

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How this pack was made

A pack made with Choose what to create shows a small panel with three tabs:

• Results: the parts that were made, each with Open.
• Steps: every part in order, with its status, when it ran, the error if it failed, and the credits it cost, plus the total.
• Sources: what the AI worked from: the link or the start of your notes, the entries from your Knowledge it used, and, for a Thorough blog article, the web sources it researched and cited.

You see the same panel in the progress list while the parts are written, so you can check a failed part before you retry it. Packs made before October 2026 show the parts but no credits. Client reviewers do not see this panel.

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Add to this pack

On a pack, Add to this pack (next to Transform into) opens the same builder. The parts the pack already has are marked Already there; switch on what is missing, for example the carousel for a post you wrote yesterday, and create it.

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The inbox

Every pack lands in your Content Inbox for review. Nothing is ever published automatically. For each pack you can:

• Edit the draft directly in the preview panel.
• Generate hook variations, alternative opening lines to test different angles. Each hook shows a score from 0 to 100 with a one-line reason, for example “A concrete number makes it specific.” The score is a prediction of how well the line stops the scroll, written in the same step as the hooks at no extra cost. It is not a guarantee of reach: your audience decides. Hooks written before scores existed get a quick estimate from length, numbers, questions and contrast instead. The hooks you generate from a voice note in Create post carry the same score.
• Generate images, AI images matched to the post (see Image Studio).
• Approve: moves the pack to the scheduler, ready to publish.
• Discard, removes it from the queue.

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Which tab opens first

The inbox opens on All drafts and remembers the tab you used last. A Needs review tab appears on Professional and Agency once a client reviewer is in the workspace or a post is waiting for approval.

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Tracking a pack across destinations

A pack can go out to more than one place at once, for example a blog article and a LinkedIn post. Once any destination is scheduled or posted, the inbox and All drafts show a chip per destination with its state and time, for example “Blog · posted 14:02” and “LinkedIn · scheduled 14:07”. If some destinations are already out while others are still scheduled or failed, the pack shows Partly posted. It only shows plain Posted once every destination that was scheduled has gone out. Cancelling the last pending schedule on a pack returns it to Approved.

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Platform-specific drafts

Drafts are generated per format: a LinkedIn post is structured differently from a blog article, a carousel (slides written from the pack’s LinkedIn post, with a caption for the post above the deck) or a newsletter (a designed HTML email you export to Outlook, Gmail or your newsletter tool). Choose the format when transforming, or generate several formats from the same pack. Instagram captions, TikTok scripts and X/Threads threads are coming soon.

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Automation rules

Under Settings → Automation you can define rules that streamline the flow: for example, automatically transforming high-relevance items from a specific watchlist so drafts are already waiting in your inbox each morning. Review always stays with you. Prefer to plan ahead instead of starting one pack at a time? See Plan my next 2 weeks.