Content Strategy is available on the Professional and Agency plans.
What a strategy contains
Let the AI draft it first
You don’t have to start from a blank page. Click Generate strategy and Prozly drafts pillars, personas, and a distribution from your brand profile and imported content. Then edit: the AI’s draft is a starting point, your edits make it yours.What the strategy changes
Once saved, your strategy is injected into content generation, so drafts lean toward your pillars and speak to your personas. You’ll also see:- Adherence tracking: the dashboard widget compares your recent posts against your target distribution, so you can see when one pillar is being neglected.
- Daily suggestions: the scheduler suggests what to post today based on which pillar is due.
- Weekly ideas: the Monday idea drop generates against your pillars, not random topics.
Weekly ideas
Every Sunday night Prozly proposes 5–8 post ideas for the coming week, spread across your pillars and grounded in your knowledge base. They appear on the dashboard on Monday as cards: a title, the angle, and a suggested opening line. The batch costs 1 credit. Nothing is written until you ask. Each card suggests what to make of the idea: a single post, a blog article with a LinkedIn post that links to it, a comment-gated post with its lead magnet PDF, or a post with a carousel. Choose what to create opens the builder with the suggested parts switched on; switch anything on or off, see the credits, and nothing runs until you confirm (see Choose what to create). Dismiss the ones you don’t want. You can switch the weekly batch off, or request one now, under Settings → Notifications.Tips
- Fewer pillars beat more. Three sharp pillars build recognition faster than six vague ones.
- Revisit monthly, not daily. A strategy only works if you give it a few weeks to show a pattern.
- Personas can be rough. One honest sentence about who should stop scrolling is enough for the AI to aim.