Content Strategy is available on the Pro and Business plans.
What a strategy contains
Let the AI draft it first
You don’t have to start from a blank page. Click Generate strategy and Prozly drafts pillars, personas, and a distribution from your brand profile and imported content. Then edit — the AI’s draft is a starting point, your edits make it yours.What the strategy changes
Once saved, your strategy is injected into content generation, so drafts lean toward your pillars and speak to your personas. You’ll also see:- Adherence tracking — the dashboard widget compares your recent posts against your target distribution, so you can see when one pillar is being neglected.
- Daily suggestions — the scheduler suggests what to post today based on which pillar is due.
- Weekly ideas — the Monday idea drop generates against your pillars, not random topics.
Tips
- Fewer pillars beat more. Three sharp pillars build recognition faster than six vague ones.
- Revisit monthly, not daily. A strategy only works if you give it a few weeks to show a pattern.
- Personas can be rough. One honest sentence about who should stop scrolling is enough for the AI to aim.